"I Could Crumple the City Into a Ball," Lorna Alkana Art

“Takin’ it to the Streets” – Dr. Marcel Saucet’s TOP 10 STREET MARKETING ™ TIPS

STREET MARKETING:  The Future of Guerrilla Marketing & Buzz

How do brands cut through all the noise and get to the people who will engage with their products or services?  How can a brand be memorable to the audience of socially savvy digital consumers? 

“The Street is the umbilical cord that connects the individual to Society”  


This quote by Victor Hugo predicts a future that he could not have imagined. We are still individuals and part of a greater society but we are not bound by borders, distance or time anymore.  Humanity now exists both “online and offline” and this presents marketers with a number of places to reach their audiences.

Social Media has proven to be the most direct way to get consumers to re-play your messages, but to create a powerful impact on a variety of platforms, there needs to be something more.   STREET MARKETING ™  is designed to make a memorable impression on the consumer by creating an immediate experience about the brand. The consumer is usually completely unaware he or she is part of a marketing operation.  The street, or “offline”  marketing operations are real, human and memorable and very effective in driving the message.  Subtle or direct  STREET MARKETING ™  has taken over where the old school “Guerrilla” marketing  left off by “touching customers as they go about their daily lives”.

Dr. Marcel Saucet is a visiting professor of marketing at University of San Diego, has co-written Harvard Business  School papers and recently published his third book on the subject.   This lively Frenchman has created a variety of unique campaigns that engage and challenge the consumer in new and innovative ways by meeting them as they walk to work, take a bus or sit on a park bench.

Dr. Saucet calls it “High-jacking” the urban world of the streets to implement your  marketing message in an endless number of creative ways. His infectious energy as a public speaker reminds you that marketing is not boring; it’s about innovation, taking calculated risks, running a successful ‘on the ground ‘operation that will guarantee your best results.  

About the Author:  Dr. Saucet  shares his Top 10 Tips” for creating a successful operation to help you with your own small business campaigns.  Of course, these tips apply to any type of campaign, large or small.  

The ‘ Do’s & Don’ts’ of a successful  STREET MARKETING ™ Campaign

  • DO BRAINSTORM about ideas with your team with and consider any and all ideas as you begin.
  • DO USE YOUR CREATIVITY to gather ideas that the competition hasn’t considered.
  • DON’T BE AFRAID OF A NEW IDEA, it will make the most impact on the Consumer.
  • DO KEEP YOUR EYE ON REALITY such as the Budget, Objectives and be sure its FUN!
  • DON’T Set Everything in Stone, be prepared to RESPOND TO CHANGES when they APPEAR.
  • DO HIJACK EXISTING MEDIA Platforms to gain media attention to amplify your campaign using a variety of channels.

ARTIFICE ATELIER:  Join our Blog and Twitter Feed for UP to the Moment Marketing, Brand and Backstage News on the cross-section of Art, Culture, Digital and Branding.

About Dr. Marcel:   His new book,  STREET MARKETING ™  “The Future of Guerrilla Marketing and Buzz” is now available on AMAZON. com.*Quotes used by permission from the Introduction of the book.  Publisher:  ABC-CLIO LLC, available as an ebook:  http://www.abc-clio.com


Swarovski & Misfit Go Glam (or go home) with their new wearables

The world of wearables took a huge step up when Misfit and Swarovski partnered to create monitors that look well, gorgeous. The Swarovski monitors are both stylish and one even solves the problem of battery recharging, a huge issue in the world of wearables. Getting people to ‘wear the wearable’ is also one of the industry challenges. There shouldn’t be much of an issue here, these designs are truly gorgeous. Swarovski and Misfit have delivered with 9 stunning and unique accessories for all Misfit Shine devices. Two new, fully waterproof wearables: 

A clear Swarovski Shine with a brilliant crystal face and a violet Swarovski Shine which uses a patented “energy crystal” technology to power itself. In “Misfit’s own words, “This is the world’s first wireless activity and sleep monitor that utilizes an energy harvesting technology to enable it to never require charging or replacing of batteries. Simply expose the violet Swarovski Shine to light to keep it charged.”

All that glitters in the world of wearables, is indeed, pure gold where a strategic partnership brings about a unique new kind of wearable that solves what are the issues in the space: batteries, data, wearability and design all wrapped up in an intriguing package. Misfit has a solid history in the wearables industry, and has already provided a stylish set of unique units that combine both design and functionality. 

 Getting the world onto the platform is perhaps the most difficult aspect of a wearable as we are already so busy with our cell phones, what do we need another device for?  By making the item fashionable, covetable, desireable, is the true job of the wearables industry aside from innovation.  Humans are funny beings who enjoy both good and bad habits, equally. With an aging population around the world, the chic and fun wearable is already in demand for this sector, but a youthful audience of millennials will be the ones to watch, as they are the most mobile-ready generation on the planet earth.  
For more information go to the Svorvski Website, for their new line up.  Misfit.com has all information on the technology and applications.  



Fashion Week Partnerships: Image Creation is the Heart of Fashion Week – Join Us!


ARTIFICE ATELIER proposes a fashion week student partnership with technology companies, camera and imaging companies, hairstyle and make-up sponsors.  Pilot Program was initiated in 2014 and the School has invited us back to return with a host of opportunities for students to participate in Fashion Week, Paris 2015/16.

A brand can be exposed to the students, the school and engage with the local community surrounding Paris Fashion Week.  A period of advanced publicity on social media will be created by Artifice Atelier in tandem woth the school and Brand Sponsors.

Paris School of Art & Design Partnership with Image Brand, Fashion, Beauty Brands offers a unique partnership to support photography or fashion students in a variety of ways during Paris Fashion Week:

  • Offer Equipment and training for Photography Students with Camera Sponsor.
  • Offer Beauty Partnership for Students to shoot backstage with Beauty Sponsor
  • Offer Panel of Experts from Industry,  Publicists, Brand Representatives, Image Experts to review Student Work
  • Contest or Photo scholarship offered by Camera Sponsor to Community
  • Full Access to Marketing Channels of School with Curated Content
  • Social Media Marketing Content & Images for marketing and promotional use by Brands
  • Documentary footage of entire program
  • Post-Fashion Week Report for PR, Social Media and Advertising/Promotions

Artifice Atelier is seeking sponsorship and will provide a detailed account of all PR, Social Media and Publicity for all brands who participate in partnership with the Paris School of Art & Design.

For Further Information and Proposal:  email us at: frenchstyle15@gmail.com

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The 20th Century: 10 Things that are Still Great

Today I ponder about really great things from the 20th Century that made us human. Perhaps, I’m  a little naive.   I remember some things  from my childhood that are simply too great to give up or perhaps some things have already gone,  but should bring back with new or exciting incarnations.  I leave this to the new generation and hope they will not forget how really great the 20th Century, soon to be a memory, really was.


Here is my list:

One thing I remember about New Years 2000, is that while we were celebrating the new century,  I was already feeling nostalgic.  It’s why  the show  “Madmen” was so successful (aside from great writing,  production values, amd a unique group of stars). No, what we are missing is the sense that  things we can touch, feel and experience  in our daily lives are still important; have not totally gone away.  You may ask, but what?  I touch my iphone all day and can quickly communicate with someone around the world.  Sure, technology is great but what many futurists predicted may have arrived: We have become so easily swayed by a 136 character Twitter concept or Facebook friends post we have forgotten what storytelling is, or what real experiences are like.  I hope the next  generation will look at the past century and create new things that are both human and extraordinary.

  • Drive In Theaters:  A night at the  Drive In did more for sex on a date than any Tinder App could possibly hope to achieve.
  • Record Players:  Vinyl is making a comeback in a new and different way and this is a good thing.
  • Bubble Gum:  The real thing loaded woth Sugar and with the good comics i side the package, not those lame ones that are not funny.
  • Garter Belts:  Not just reserved for Victoria Secret Models, real Mrs. Robinson garters that turned on a while male  generation.
  • Bar Stools:  Designed to keep you in your seat and get you through your whole life story.
  • Real Drugstores: Let me count the ways I am missing Woolworths:  the Lunch counter, the beauty, the candy section, and of course, the magazine rack.
  • Black and White TV:  The news, events and people were important, the journalists researched  the facts about the news and the commercials were longer and more fun.
  • Automobiles:  Though we are much safer today, no one can say a winged silver caddie didn’t have amazing style.  Vintage  porches and Mercedes SLs  were the coolest ride in town.
  •  The High Heeled Pump: This shoe was not invented until the 1950s and without Bombshells like Marilyn Monroe or  later on Ms. Madonna, the spiked heeled pump would not be heading into its 21st century classic status.
  • Barbie Doll: What can we say? Without her own career moves from flight attendant to Doctor, to Rock Star, our possibilities as women would not have been the same.  When we heard she was being phased out, it was clear her job had been accomplished.

Got your favorites?  Feel Free to post them to our  twitter feed:  @fauxfamous__


How to Write the Perfect Blog Post in 5 EZ Steps: Part 1

Summertime is the time for travel, new explorations and the time to finally launch your own blog! 

The world of blogs have changed from when I started writing in my Right Bank Paris Apartment in 2010 when the Google Blogger platform was just launching.  What I learned then,  still works today eventhough the technology has improved and the social sharing has expanded 100 times.  A blog post should come from a real and inspired place so that people can really connect with you both personally or via a product you endorse. You should talk about the things you love and pass on the goodness to your readers.  

Here are my tips to create a solid blog post that will improve your traffic as well as your company website and overall brand voice.  As a creative I won’t get into the back end  or analytics here.  I will share how you find your inspiration and voice for your content that is key to your success.

  • Inspiration Sources:  an image, a concept, an opinion, a rant or even a product or service.  Where is your inspiration from? Your audience is your guide.
  • Blog Structure:  Every story has a beginning, middle and end.  Your blog post should also have a structure that is not more than 500 words.
  • Headline: Create a catchy headline that is actually Twitter-worthy! You can write this at the end to highlight what is in the body content. Slogans, Call to Action or a catchy quote attracts readers.
  • Images: Marketing research has shown that everyone loves to read a short message with pictures! Make sure yours are impactful, free from licensing complexities and sell your main idea. 
  • Useful Tips and Tricks: a great blog post informs readers about a subject they want to learn about.  Using humor and a common language that is not filled with terminology  keeps readers engaged or informed about your subject. 

Remember, social media is a community so a blog post should never be inappropriate or used for purposes that might hurt others.  Of course, please be sure your post is typo-free and it can be socially shared to your various channels. If you are creating advertorial, be sure the product or service links or trackbacks are in the article to service your brands or clients.  

If you are creating for your own brand, you are building a powerful voice that is a brand builder and works across many channels to power up your integrated marketing programs. 

For private coaching, editing or editorial strategy, please contact us: pressroom2010@gmail.com