Creative Agency for Digital Design + Branded Luxury Content
ARTIFICE is a film, television and commercial stylist with a background in arts and culture and film/media. In addition, her independent agency develops writing projects, blogs and bring together luxury brands with charity fundraising. Recently merged with Kaleidoskope Media (kaleidoskopetravel.com) a travel media platform. The platform aims to raise awareness and fundraise while curating travel experiences around the world with sustainable travel Tips + Hacks.
“I love Luxury. And Luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.” Coco Chanel. Our idea of luxury: it is guided by people who know what should be avoided at all costs. Chanel let us know […]
MoreWe’re not telling all the secrets that one would hear at the tailor shop, no, we’ve worked in Hollywood and we know this is just not done. The truth behind the Savile Row Suit is legendary, and we’ll just begin here by saying that we’re all for that perfectly tailored, hand-stitched suit that makes a […]
More“.. luxury needs to step away from its previous obligations to set a new benchmark in creativity, craft and idealism – surely some of its most important values – which embraces the opportunity for real open mindedness to exist in new guises in the constantly evolving world order that we the consumer have created with […]
MoreWhat does Luxury Smell Like? The marketing of a fragrance is different than anything else in the luxury category. The unique history of luxury fragrances begins historically in ancient times, with the Egyptians being the first inventors. Just to be specific, a little history is below for those of you who are Wikipedia fans: “Knowledge […]
More“Luxury is the notion that a hotel experience, for example, has been carefully chosen and defined for the consumers, in a way that makes a guest feel “truly special, unique and rewarded”. So how do we translate this notion of luxury on a platform that is accessible by the masses, while speaking to the actual […]
More“At the moment, it would seem that every new brand initiative we read about is promoting a charity link up or association. And when it comes to luxury brands – with long-standing values and quintessential beliefs – it is imperative to think from the inside out about representing core brand beliefs when choosing a partner […]
MoreGenesis of a Luxury Brand: The intersection of Commerce, Art, Technology and Personality The DNA of a luxury brand involves heritage, quality, craftsmanship and history. The unique synergy of art, design, literature, theater, film with commerce happened 100 years ago, in Late 19th and early 20th century Paris where the Luxury Brand was born. The cross-pollination […]
MoreWith the establishment of the Obama healthcare plan, the US health services markets are poised for growth in the next 25 years. The luxury hospitality sector has always focused on cuisine and fine wine as a calling card for their properties including the featuring of top chefs or experts. But, one area of the […]
MoreWe have been reviewing 2010 campaigns of luxury brands and their branded content and its been impressive. 2010 was a stellar year. Jude Law’s appearance, directed by Guy Ritchie for Christian Dior Men’s Cologne, the Louis Vuitton iphone app and Museum opening in Paris, to Burberry’s “Art of the Trench” or the Hermes “Skateboard” mini-film; […]
MoreThese two words are unique unto themselves, and very powerful when placed together. A quick search on Google reveals that many businesses are selling the idea that “sustainability” is chic. A product is sustainable not only in its manufacture, and materials, but as vintage or re-purposed from a previous incarnation. Artists have discovered the beauty of […]
More“But luxury is a different beast – one that celebrates the principle of exclusivity and an ideal that not every consumer can or should be part of a brand’s clientele. The French dominate luxury because they have a culture that is comfortable with artistic development and one entirely at ease with the idea of excluding […]
MoreInterior designers work in many areas when serving a client. With the execution of designs for hotels, lobbies, homes, rooms, gardens, and many other venues their jobs are in constant motion. The issue for many designers who are essentially small business owners, is that the “marketing department” ends up being themselves. This is an […]
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ARTIFICE Atelier 