What do I love about Pinterest? Let me count the ways! As a social media channel that has grown in popularity the world over the power of a picture to tell a story is highly […]
Author: Artifice Paris, The Paris Adventuress
ARTIFICE is a film, television and commercial stylist with a background in arts and culture and film/media. In addition, her independent agency develops writing projects, blogs and bring together luxury brands with charity fundraising. Recently merged with Kaleidoskope Media (kaleidoskopetravel.com) a travel media platform. The platform aims to raise awareness and fundraise while curating travel experiences around the world.
The Best of Instagram: Top 10 The Luxury Grams
Here are some of the top Luxury Instagram accounts you can follow. You’re Welcome. LVMH 575 Millions Chanel 521 Millions Louboutin 470 Millions Dolce & Gabana 464 Millions Gucci 453 Millions Dior 453 Millions Prada 390 […]
Burberry: The Perfect Music Fashion Partnerhip
I remember when commercials on TV were not only longer than they are now (apparently we have shorter attention spans) but as someone growing up in a musical household, the tunes of advertising jingles remain […]
Luxury and Tech: A Great Romance that will end in a lifelong Committment
“Luxury has never been a slave to functionality, so it mustn’t be led astray by wearable technology as conceived by consumer electronics companies. Luxury is in the business of joy, desire and exquisitely crafted execution […]
Are You Ready for your Close-Up? Beauty Content Hits an All Time High
The girl rush of content creators in the beauty industry has taken the castle by storm. All the largest beauty companies in the world are currently run by men. I can imagine they are in […]
Call Me: The Last Days of an Art Form
The “Art of Conversation” is a luxury. Lately, all of us can just barely manage to scribble a few characters in a text that resemble cave scratchings. Surveys show “a phone call” at the end […]
BRAND EXPERIENCES: 360 Immersions for Luxury Clients
“Increasingly brands are turning stores into “brand spaces” or opening experiential extensions of their brands to showcase craftsmanship, finely sourced materials, commitment to the environment or to offer greater interactivity”. What began in Los Angeles […]
2015 Brand Story Award Winners: Luxury is In
WHAT HAPPENS WHEN A BRAND STORY WORKS? WHAT HAPPENS WHEN IT FAILS?
Give the Gift of Giving Back: Your brand will Thank You!
Tis the season of giving and the perfect time to launch a benefit campaign that links your brand to a good cause. Better yet, kick-off a campaign that starts during the holidays that your business […]
How to Create a Memorable Brand: Cult, Legend or Iconic
What Makes a Legend or Creates Icon Status? How did a simple black dress achieve cult status, or a printed scarf from Paris, or a little jacket with gold buttons and woven trim? What […]
Invention is the Mother of a Brand: Old School Values Improve New School Ideas
I am going to sing the praises of invention; the creation of anything with traditional values of goodness, quality, beauty or craftsmanship that is built into a new invention of a product, or service. It […]
“Takin’ it to the Streets” – Dr. Marcel Saucet’s TOP 10 STREET MARKETING ™ TIPS
STREET MARKETING: The Future of Guerrilla Marketing & Buzz How do brands cut through all the noise and get to the people who will engage with their products or services? How can a brand be […]
