Who knew that a boat, well, a yacht, to be precise, had the most extraordinary design challenges that revolutionized an industry? The world of Yachting and boating is a lifestyle option for the super wealthy, […]
Social Media Revives an old Business Model: The Avon Lady
The company STELLA & DOT has received alot of attention lately, joining a list of the top 500 companies to be included in “fastest growing” in the US. We’re not surprised: Its about women, jewelry, […]
CREATIVITY: “Money Can’t Buy Me Love”
“If you want real creativity – the magic ingredient X that sets the product apart – you need to inspire it, by showing them what makes the work fascinating, challenging, meaningful, and fun. And you […]
White is the New Black: The Un-Branded “Brand”
“Luxury today is defined – and directed – by its very many contradictions: it is both Western and Eastern, extreme and subtle, public and private, worshipped and discovered. Our current fascination with white – and […]
Luxury is Getting Younger: Who Knew?
“Millennials and Generation Ys – born between 1975 and 1990 – shows a broadening of the concept of luxury with names as diverse as Apple and Grey Goose viewed more widely as luxury brands than […]
Its all about the Mix: Social Media and Luxury Brands
“The problem of integration exists today across all platforms amongst a (high) number of luxury brands. In a surprising number of cases, brands neglect even the simplest points of social integration, including creating links from […]
Luxury: It’s about Time.
“I love Luxury. And Luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.” Coco Chanel. Our idea […]
A Bespoke Tailored Suit: The Last Bastion of True Luxury Goes East
We’re not telling all the secrets that one would hear at the tailor shop, no, we’ve worked in Hollywood and we know this is just not done. The truth behind the Savile Row Suit is […]
Provenance: An Antiquated Notion for a Luxury Brand?
“.. luxury needs to step away from its previous obligations to set a new benchmark in creativity, craft and idealism – surely some of its most important values – which embraces the opportunity for real […]
History of Fragrance: Magic in a Bottle
What does Luxury Smell Like? The marketing of a fragrance is different than anything else in the luxury category. The unique history of luxury fragrances begins historically in ancient times, with the Egyptians being the […]
The Greatest Show on Earth: Branded Content
“Luxury is the notion that a hotel experience, for example, has been carefully chosen and defined for the consumers, in a way that makes a guest feel “truly special, unique and rewarded”. So how do […]
Luxury Brands: Charity Begins at Home
“At the moment, it would seem that every new brand initiative we read about is promoting a charity link up or association. And when it comes to luxury brands – with long-standing values and quintessential […]
