Creative Agency for Digital Design + Branded Luxury Content
It all started with my obsession with the re-launch of the famous Hotel Belair…here in Los Angeles. As a member of the world renowned DORCHESTER group, the hotel has a new renovation planned that is designed to discreetly and elegantly update the traditional surroundings in October. I was especially charmed to read about the most […]
MoreThe very idea, of music today, has changed. Songs used to have a unique place in our history whether they were found on a “hit parade” or a “band leader’s” playlist or as a film’s title song, Billboard top 20, TV theme, or a hit record. The way we consume music has obviously changed. Music […]
More“Just as Web 2.0 is transforming publishers into retailers by embedding e-commerce into the pages of online magazines, the digital era has also triggered an explosive innovation in the other direction. Luxury e-tailers like Net-a-Porter have long produced editorial content in order to buttress the vending component of the business, but now luxury brands themselves […]
MoreThe luxury hotel industry seems to be jaunting off in to two major directions: TOTALLY HUGE and SHOWY or something more akin to a BOUTIQUE experience. Seems there are customers who want to be WOWED into submission by the sheer glitz and large gestures as the demand from Asian markets has put the hotel business […]
MoreThe idea of designing a website for your boutique luxury brand or small business is daunting at best. What to do? Should you be designing for the ipad, iphone, a magazine platform, blog or tweet? All of this, and more. This confusing array of channels has many of you in a twirl, so, the best […]
MoreGetting Royal in 8 Easy Steps: How to create a Luxury Brand French royalty was responsible for the establishment of many luxury brands we know today. The Key Concept of what it means to be a luxury brand was uttered by King Louis XVI himself, “L’Etat c’est moi”. We know there are a few “revolutionary types” […]
MoreWho knew that a boat, well, a yacht, to be precise, had the most extraordinary design challenges that revolutionized an industry? The world of Yachting and boating is a lifestyle option for the super wealthy, but wait, there’s more to just purchasing a luxury toy, these days. Designing interiors for these floating “home away from […]
MoreThe company STELLA & DOT has received alot of attention lately, joining a list of the top 500 companies to be included in “fastest growing” in the US. We’re not surprised: Its about women, jewelry, community, and really great incentives for the sales force that is building the company. With key talent at the top, […]
More“If you want real creativity – the magic ingredient X that sets the product apart – you need to inspire it, by showing them what makes the work fascinating, challenging, meaningful, and fun. And you need to give them freedom to do it their way, rather than micro-managing every step”. How many times have I […]
More“Luxury today is defined – and directed – by its very many contradictions: it is both Western and Eastern, extreme and subtle, public and private, worshipped and discovered. Our current fascination with white – and its qualities and applications – is just an example of one way in which we are rising to the new […]
More“Millennials and Generation Ys – born between 1975 and 1990 – shows a broadening of the concept of luxury with names as diverse as Apple and Grey Goose viewed more widely as luxury brands than some old classics”. The most interesting statistics about the new “luxe” brands out there today, is, that the younger generation […]
More“The problem of integration exists today across all platforms amongst a (high) number of luxury brands. In a surprising number of cases, brands neglect even the simplest points of social integration, including creating links from brand sites to social media profiles. The time has come for marketers to get these simple points of integration right; […]
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