Getting Royal in 8 Easy Steps:  How to create a Luxury Brand French royalty was responsible for the […]

Who knew that a boat, well, a yacht, to be precise, had the most extraordinary design challenges that […]

The company STELLA & DOT has received alot of attention lately, joining a list of the top 500 […]

“If you want real creativity – the magic ingredient X that sets the product apart – you need […]

“Luxury today is defined – and directed – by its very many contradictions: it is both Western and […]

“Millennials and Generation Ys – born between 1975 and 1990 – shows a broadening of the concept of […]

“The problem of integration exists today across all platforms amongst a (high) number of luxury brands.  In a […]

“I love Luxury. And Luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest […]

We’re not telling all the secrets that one would hear at the tailor shop, no, we’ve worked in […]

“.. luxury needs to step away from its previous obligations to set a new benchmark in creativity, craft […]

What does Luxury Smell Like? The marketing of  a fragrance is different than anything else in the luxury […]

“Luxury is the notion that a hotel experience, for example, has been carefully chosen and defined for the […]