Creative Agency for Digital Design + Branded Luxury Content
“As society’s values, norms and ways of doing things change because of the technology, it is then we realize the social implications of the medium. These range from cultural or religious issues and historical precedents, through interplay with existing conditions, to the secondary or tertiary effects in a cascade of interactions that we are not […]
MoreThe idea that our technology has risen to a point of synergy, intersection, and, immersion with our own human experience is not new, but, with a certain shock it appears to have already become part of our culture and experience. We are now, not just “users” of information technology we are almost “partners” with its […]
MoreComments by LUXURY GURU Karen Weiner Escalera, president & chief strategist at KWE group, “Vintage consumption is flourishing online and off. Call it the renaissance of retro, from once-passé décor aesthetics, to traditional barbershops for classic haircuts, to old fashioned sweets appealing to our inner child. Even the colors of yesteryear are back. Honeysuckle pink, specifically Pantone 18-2120 TCX, […]
More21st Century Digital Media: Delivering the Message in a “Proper Sequence” First, you have to get your audience’s attention. Once you’ve done that, you have to present your message in a clear, logical fashion–the beginning, then middle, then the ending. You have to deliver the information the way people absorb it, a bit at a […]
MoreTHE RED CARPET: The most powerful branding arena in the world. Well, almost. As Super Bowl weekend is now upon us, it was important to stop and reflect, on the nature of this beast. Everyone is already commenting on the power of a super-bowl advertisement and u-tube has released the contenders. But, has anyone […]
More2010 Highlights in Advertising and Marketing: Dream On Just to begin, let’s just say that the world is no longer a place where we are commanded to show up on a Thursday night and watch Seinfeld. Those days are gone. We’re on to a 21st Century ideal of having our media served up to us […]
MoreWith all the doom and gloom predicted for the American economy, and, the world, for that matter, it was a huge leap of faith that we decided that everyone needed advertising, and, that the media buys for this past year would exceed expectations. 2010 was the biggest year for online media buys in history. Not […]
MoreHappy New Year From the Atelier At the ARTIFICE ATELIER (formerly known as ACME CREATIVE DEPT) the ATELIER team is on a grand adventure to expand, explore and empower our clients to enter the digital media age. Join us this year for an amazing journey to bring your business to the next level. With our […]
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