When our conversation briefly turns from a large man with very orange hair to what we call in the industry “Brand Implosion” things must be pretty bad in the world of corporate advertising. You have […]
What is Truth: Your Brand Must Tell It.
Is your brand telling the truth? Are you pretending to be something you are not? A mass market brand that wants to be a luxury brand; a designer brand that has no designer; a luxury […]
Video is the new Black: How video is changing the Branding World
As we continue exploring the idea that “The Audience is Creator” begun in our last chapter the medium is video whether it is created from the “top down” by a brand or by the audience. […]
Welcome to the world of Collaboration: “audience as artist” in a world of AI entertainment
How our world will be taken over by the “Artificial Intelligence” technologies was presented at the AI showbiz event in Los Angeles. An extensive group of technologists, futurists, engineers, programmers, artists, creators, moviemakers and content […]
Welcome to Minimalism: A Movement Sweeping the Nation
Imagine my surprise, when the a documentary entitled: “The Minimalists” popped up on my Netflix list of options. Who me? A luxury girl who hasn’t met a fur coat or diamond bracelet I don’t adore? […]
Meet the Guys that are reinventing Classical Music’s Appeal: “Il Volo”
What happens when young talented Italian tenors reach back in time to revive the classics of great Italian music for a whole new audience? You have Il Volo, a three man powerhouse crew of talented […]
Cartier Holiday: Its all Wrapped Up!
My favorite landmark in New York as a devoted Francophile is the CARTIER building that each holiday season wraps up the building with a large red ribbon on its exterior reminding us that the ultimate […]
Collaborations: Fresh Eyes to Lifestyle Luxury Brands for Fall 2016
Getting ready for fall in both the world of beauty, fragrance and fashion/lifestyle means that you will experience many collaborations. In the world of lifestyle marketing, this means that someone who knows something unique, or […]
The Art of Collaboration: A Series on Creativity
The world of art and culture are filled with unique collaborations; musicians, photographers, filmmakers, all collaborate in teams to create the art or vision that drives them. Working in a team atmosphere is something people […]
Family Ties: Looking at family history in a whole new light.
When my mother passed away, just a short month ago at the age of 95 years my friends all marveled. “What a life, what a unique and extraordinary woman!” My mother was part of a […]
Does Your Brand have Soul? Summer Solstice Brand-A-Thon
We talk alot about Brands and their stories: its critical for the audience to come along for the ride with your brand story and how you tell it. But what about the really deep connections […]
Ladies First: Women Founders are VC Investors Dream Girls: So Gals Ventures 2016
What is the hottst ticket in Silicon Valley today? An invitation to join SO GALS TECH BOOT CAMP and Finals where the judges hail from VCs around the world and in the valley. The focus […]
