The world of wearables took a huge step up when Misfit and Swarovski partnered to create monitors that look well, gorgeous. The Swarovski monitors are both stylish and one even solves the problem of battery […]
Fashion Week Partnerships: Image Creation is the Heart of Fashion Week – Join Us!
ARTIFICE ATELIER proposes a fashion week student partnership with technology companies, camera and imaging companies, hairstyle and make-up sponsors. Pilot Program was initiated in 2014 and the School has invited us back to return with […]
The 20th Century: 10 Things that are Still Great
Today I ponder about really great things from the 20th Century that made us human. Perhaps, I’m a little naive. I remember some things from my childhood that are simply too great to give […]
How to Write the Perfect Blog Post in 5 EZ Steps: Part 1
Summertime is the time for travel, new explorations and the time to finally launch your own blog! The world of blogs have changed from when I started writing in my Right Bank Paris Apartment in […]
Paying it Forward Pays you Back: Cause Marketing for Good
Companies and brands have always known that a charity event is good busness , even of they just do it once per year and ask employees to volunteer. The HR department usually has one coordinator […]
Branding Maestro: Your Brand Strategy is a Symphony
Ladies and Gentleman, a word from the man who designs the worldwide experience in the hospitality industry will be inspiration for our topic today: “The power and influence of a brand is directly proportionate to […]
New Luxury: How a Brand Prepares for the NewWorld Order
The value of a luxury brand and its creations is under scrutiny especially by millennials. The worldwide drop in luxury consumption has been blamed on Russia and China’s economic slump plus other factors. but luxury […]
Branded Events: Connect. Engage. Inspire.
The world of branded experiences in the luxury industry is a requirement for any brand that wants to capture the elusive luxury customer. The beauty of a luxury event is that no matter how big […]
Paris Photo: New ways to Understand Images
At Paris Photo this year, my yearly exploration of the photographic image gets a fresh new perspective. Now that everyone with an iPhone can shoot images using filters and be a “genius”; its important for […]
Your Brand is a Real Story: Discover Yours!
Just Like a new baby, a brand can be full of surprises and have a life of its own. What I suggest for everyone who wants to name their business is to begin with a […]
WHEN YOUR HAIR IS YOUR BRAND: Hey, Don’t Mess it Up!
Are you always wondering what people think of you? Hair bad days got you down? Yes, we can count the ways we have been a bit crazy about our hair, too. There are many ways […]
Designer Kitty: Animal Brands
When Karl Lagerfeld took a photo of his cat and it became public, the world went mad with curiousity. Who was this pampered pet? What sort of life does a designer kitty lead? We can […]
