When Bernie Sanders got together with AOC, the power of two political brands amped up the political game and kick-started a movement.
Co-branding is a term that refers to the combination of brand stories that each stand alone with their own powerful narratives.
Things to remember when the magic of co-branding works:
*Complimentary Brand Stories
*Areas of Interest that Coincide
*Similar Messaging + Goals
*Common Brand Values + Ideals
*Established Brand lends Credibility to A New Brand
*Creating a Brand Partnership to Double the Power
The crowds are going wild across the country at the special appearances of Bernie Sanders and AOC that highlights a unique moment in political history. Here the two individuals, both credible politicians organize what appears to be spontaneous gatherings to get out their message: Oligarchs are Bad, our Common People are Good. Both Bernie and AOC also receive credit for ‘reading the room’.
So, why is this such a successful Formula?
What we see are two unique brands that have complimentary personal stories and messages that resonate. It is also important to notice that Bernie is also passing on to AOC his message so that she can carry it on even further. This is in a sense, a way that an established brand can further its reach by partnering with a relatively new brand. Timing, is everything.
Bernie and AOC are marching forward with their political message together by bringing the power of their personal stories together in this moment.
