When Luxury Brands go to the Table: Delicous!

Here is the new restaurant designed and “supervised”  by DOLCE & GABANA, Italian couture fashion house.  This is the new way a brand can expand its platform into new areas that can only be considered….well, Brand Experiences.  As luxury brands leave behind their devotion to the flagship retail store, and head into the luxury lifestyle business to brand restaurants, hotels suites and more.   The race to find ways to engage the consumer on a variety of platforms is admirable, but does it cost the companies in a dilution of the brand equity?

The restaurant business, like the fashion business has to constantly be in change mode once the typical consumer is tired of it.  So, we predict that while these restaurants have a nice opening “new car smell” they’ll have to “Review, Refresh and Renew” just like a  new handbag or shoe…and that can get expensive.  Can’t wait to see the menu, though, can only imagine the delicious Italian delicacies and wait, could the dessert be 24 Karat Gold?