2015 Brand Story Award Winners: Luxury is In

What I like to do, is review the year and see what brands are the big winners in the area of “Brand Story” and how it is communicated.  The MESSAGE OF A BRAND and how you bring this to a symphony of channels is truly more than just marketing; its critical that your story be both visual and authentic in its intent. Any number of things can happen to a brand during a year, bringing a brand from High to Low in a matter of hours if a social media channel gets wind of it.

Here are some of the things Brand Curators look a when reviewing a Brand Story:

  • What happened during the year that made the brand especially vulnerable to controversy?
  • Social Media Success story?
  • Gaffe of Message versus Product?
  • Bad News that effected sales?
  • Celebrity endorsement that went flat? (or imploded)
  • Service Screw-Up?  Did the Brand come clean?
  • Viral Endoresments?  Accidental or Created?
  • Pet Video? ANIMAL VIRAL?
  • Launch of new Logo? New Product or campaign?
  • POLITICS? MINEFIELD? MADNESS?

These and so much more make our year end branding round up so much fun!

OUR LIST OF FAVORITE BRANDS OF 2015 IN CHAPTER 2.

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s