Where The Boys Are: Lipstick Named after Significant Others

Let’s just say that the world of lipstick has had a turn-around that is not only fun, but a great way to re-think a old product in a new way:  Tom Ford is launching a new lipstick line named after his own inspirations;  “Leo” , “Justin” “Jack” and well, you get the idea that a good man is hard to find.

So are amazing lipolors that join Tom Ford’s nailcolors that are also divine inspiration. What we like about this from a branding standpoint is the idea that lipcolor is not just for the girls in any case, its a joyful celebration of beauty, love, admiration, chic style and well, all that is the real “Tom”.

I plan to try a little “Jack” how about you?

ARTIFICE ATELIER – Luxury Brand Lift-Offs and Strategy