Chanel Recently shot an image of a model on the “Love Lock Bridge in Paris. For those of you who have not yet seen this bridge, the tradition dictates that lovers find a padlock and key and “lock their love” on the metal grate of the bridge. It’s a fun piece of local French culture.
This is significant to the marketing and advertising of luxury products for a few reasons:
- Local Culture
- Visually Powerful
- Meaningful story
- Destination
- Aspirational
Could all that be in this simple image alone? When you tie your brand with a story that has a resonance you are inviting people to engage on many levels. They respond in ways they do not quite understand but it’s all good.
Now that’s a real “Love-Lock” with your brand name and story that people can believe in. You have touched them and inspired them to want what you have to offer.
Chanel is taking a real live experience, a visual image that has meaning and is also very arresting to look at. The theme is “Love” so what could be better?
