What trends will affect your brand as small business owners and consumers?
When we all look over the past year and more, it is evident that the trends in business and culture have accelerated and changed. Watching the world’s businesses shift to a more technological, connected interaction while upgrading their customer interactions is just the beginning.
Here are the major movements/trends that you should be thinking about as you consider how to reach your clients and customers:
ACTIVISM: Discovering how you can help with the plight of others + the issues that affect various communities such as equality and sustainability.
CONNECTIVITY: Being forced to engage in and embrace technology to conduct education + Business.
ESTABLISHING LIVING LEGACIES: Establishing charity programs or contributing to charities as living legacies to champion a cause.
HEALTH BASED DECISION MAKING: Making buying decisions, travel decisions, consumption and family decisions based on the status of the pandemic around the world.
SELF-BETTERMENT: Without social distractions people are investing in themselves through education and self-improvement.
From this list of trends its possible to see how businesses and services need to include these elements in their business: To sum it up, there is a desperate need for businesses to reach out and touch their clients with these ideas:
CONNECTION. UPGRADING. SERVICES. INclusivity. BelonGing.
We thanks to our friends at QUINTESSENTIALLY for their Insite Report and white paper,. Get in touch for the complete copy of this report at our Twitter feed: @atelierARTIFICE and we will send you the link or pdf copy of this full report.