Ladies First: Women Founders are VC Investors Dream Girls:  So Gals Ventures 2016

What is the hottst ticket in Silicon Valley today?  An invitation to join SO GALS TECH BOOT CAMP and Finals where the judges hail from VCs around the world and in the valley.  The focus is women entrepreneurs and their unique ideas to change the world.  Sure, the guys are here too, to lend a hand for a unique line-up of tech start-ups that feature powerful ideas to empower, inspire and improve the world. The focus on start-ups with an interchange between Asia and the US is the focus of this organization, SO GAL VENTURES that has taken on the VC world by storm.  

The companies range from marketing data interfaces, to home pharmacy delivery, to a payment system to empower women in Indonesia.  The reading platform “Check It” enables people to read summaries of books to improve their knowledge.  “Roar for Good” is a US based start-up that gives women a safety button to call for help and improves the future safety in the community.  “Kitterly” is an online knitting supplies website that reaches 11 million knitters. Not those little old ladies that make that scarf you never wear, ah, no.  This start-up reaches the “on the go mom” who loves to craft.  Another company, TEZIGN is a platform to hire free lance designers.  What each start-up will show is that there is alot of clever, unique, exciting ideas out there.  What is the message, here?

Ladies First!  Women Entrepneurs are in the front row of the Start-Up scene and SO GAL VENTURES is changing the world for the next gen of young women around the world. For more information:   http://www.sogalventures.com

1782156_694586723926661_1569115384_n

No Words Can Describe it: Pinterest Love

What do I love about Pinterest? Let me count the ways! As a social media channel that has grown in popularity the world over the power of a picture to tell a story is highly addicting.

So, let’s review why you need Pinterest to run your life and your creative inspirations. 

  • Doing your Wedding? Event, Dinner, Reunion?  Can’t put it into words?
  • Renovating your house and can’t explain things to the contractors, designers, landscapers?
  • Saving images of family photo albums and want to share them around the world?
  • Making a record of your attic possessions for an inventory?
  • Selling your Home? Vacation Cottage, or Pied A Terre?
  • Putting together your recipes, favorite dishes and desserts for a family reunion?
  • Planning to invite the neighbors over for a pot-luck and want to share the the theme?
  • Designing your interiors and want to share inspirations with your interior contractors and designers?
  • Feel Like updating your closet and just don’t know where to start?
  • Indulging in fantasies about Hollywood stars, gorgeous guys, beautiful dames?
  • Photos of your favorite places, vacations, travel destinations, to inspire your next vacation.
  • Needlework, crafts, DIY ?
  • Food, Wine, Cuisine….let me count the recipes.

PINTEREST brings you both the fun of the process and that very friendly community , too!

The “Pinners” are a jolly bunch and they love to share things with each other which is the community experience you receive with this social media platform. Pictures, are the mirror to the soul, tellers of many stories and worth a thousand words.  In the world where we are bombarded with media on a daily basis, the world of PINTEREST gives people the relaxing and satisfying sense of accomplishment.

Editor’s Note:  So, Enjoy and if you want to see our accomplishments, visit ARTIFICE ATELIER on PINTEREST and see!

 

img_1139

 Burberry: The Perfect Music Fashion Partnerhip

I remember when commercials on TV were not only longer than they are now (apparently we have shorter attention spans) but as someone growing up in a musical household, the tunes of advertising jingles remain with me still.  Ask me to hum a tune, or remember a product and I can do it (great for cocktail parties).  Many of these campaigns have passed into the annals of media history.  Some of the best advertising  campaigns ever created were a perfect combination of a product interpreted in the music.  That world, is largely gone today.

What I know now:  Music still works in all its forms but it must be tied with an experience we can all share, a lifestyle we can aspire to and lastly, to a product.  What changed the landscape of music and  advertising is the new magical word “LIFESTYLE”.

There have been a few useful benchmarks in the music and advertising industry: LIVE CONCERT PROMOTIONS, FUNDRAISING, SPONSORSHIPS. This characterizes the last 15 years of music partnerships in advertising. But there is another formula for advertising and music that is changing the landscape: BURBERRY MUSIC programming available directly on their website, is changing the way we connect with music and advertising.


Telling a BRAND STORY is the key idea here:  It’s about the artists, their experience of creation that directly connects with the audiences who purchase the products.   Burberry  re-wrote the fashion business model from the exclusive runway shows and POINT-OF-SALE retailers to an  inclusive experience of the brand with the addition of music.  A benchmark of music and advertising was born. It should also be noted that the Presidente of BURBERRY was hired away to manage the APPLE retail stores just as they were introducing APPLE MUSIC into the mix.  When applied to music, shaken and stirred up with products brands can engage an audience with its hopes, dreams and aspirations tied to both the song; the act of creating the song and the performance experience.  A secondary aspect is the products (in the case of BURBERRY) the fashion is almost an afterthought. So, audiences to relate to the music as the core experience and the fashion, second.  The integration of brand stories and musical experiences is just the beginning.  A new generation of music consumers will change the course of how the music industry will continue to grow its revenues with creative new ways so bring branded experiences to their audiences.
Editor: It should be noted here that URBAN ARTISTS and their musical expressions, such as HIP HOP also gave birth to an enormous fashion industry tied to lifestyles becoming one of the most powerful drivers of both retail  to come along in 50 years.

image

Luxury and Tech:  A Great Romance that will end in a lifelong Committment

“Luxury has never been a slave to functionality, so it mustn’t be led astray by wearable technology as conceived by consumer electronics companies. Luxury is in the business of joy, desire and exquisitely crafted execution and heritage brands must remain true to this as they lower their drawbridge to technology”

From the Paris Luxury Society

An exciting world of luxury goods that are truly married to tech is going to be a fun journey to take in the next ten years.  Luxury companies had in the past just been content with iPad envelopes or iPhone covers, regarding their part in this food chain as “the end user” product.  Certainly some companies may feel this way, but to truly embrace technology we have just to look at APPLE and see for example in their creation of THE WATCH and the partnership with HERMES a perfect example of what will be one version of this future.   PARTNERSHIPS will be the key to this romance and it can only follow that luxury companies can also enlist their own sub-contractors to bring together the melding of technology and luxury.  Automotive sectors have done this very well; in fact, AUDI, MERCEDES and other car brands have easily married the ease of use of a technology product within the wheel house of their own expertise.  I recently leased an AUDI and what sold me was the ease of use with my iPhone music, calls, and other aspects.  I had entered the future of communications!  The most effected industries will be for example, the SWISS WATCH INDUSTRY which may become just for the upper end luxury shopper, who enjoys the workmanship of a “good old fashioned mechanism” as opposed to digital version of keeping time.

The consumer electronic company, already has it’s followers; the luxury sector simply has to determine, in a very integrated way both from a product perspective and a marketing perspective, what works best for the story of their own brands. 

Editor’ Note:  For more information on the HERMES/APPLE watch, head over to HERMES worldwide website.  Apple.com features their entire line of watches.