Get Together & Give Together with INDIA HICKS: Fall Season News

This Month the Fall 2018 Collection will be launched and the GET TOGETHER-GIVE TOGETHER charity support is the DNA of the INDIA HICKS BRAND.  Ambassadors are able to designate their own 401c charity along with their hostesses.  They can dedicate 5% or more of their sales and join corporate IH who joins in by automatically adding the 5% to all sales from each event.  Along with the affordable luxury of the brand and INDIA HICKS’s own unique personality the mix of quality, luxury and a brand story make this brand a unique way to start your own business.

This month, the ARTIFICE ATELIER agency will be launching the FALL COLLECTIONS through a series of events that will feature both the Fall Collection and recently launched skincare line “UNEXPECTED BEAUTY” featured in a luxury suite.  Event Details are listed on the EVENTS page of our magazine.   Events are BY INVITATION only and focus on women’s own personal social group and partnerships with charity groups that bring together the story and integrity of the brand.

Fall Events start in August on the 10th and 11th and continue on August 17th in the Westside area of Los Angeles, CA 

EDITOR’s NOTE:  (Full disclosure) The Owner of ARTIFICE ATELIER AGENCY is a full time INDIA HICKS Ambassador.


India Hicks Independent Brand Ambassador Pikke Allen

Launches POP UP with KIEHL’s 

On June 23, the India Hicks lifestyle brand represented by over 800+ brand ambassador’s across the US will launch officially in Santa Monica in a POP UP format at Kiehl’s Apothecary as a partnership organized by luxury event strategist, Pikke Allen who has experience producing luxury launches and events in Paris for American Expats.

As a new representative for the INDIA HICKS brand, Ms. Allen brings her luxury media experience to the brand story created by English aristocrat INDIA HICKS.  Known in the IH company as the “Island Getaway” story that tells of her escape from London and celebrates the casual elegance of the Bahamas blended with British heritage and traditions.  A unique element of the brand legacy also involves her hommage to her father, well known interior designer DAVID HICKS.

The partnership for this event with Kiehl’s is one that brings the clients of Kiehl’s as well as the neighborhood directly in touch with the atmosphere, experience and quality of the INDIA HICKS luxury collections that range from accessories, handbags, jewelry, perfume/Scents and beauty.  India Hicks has also published two recent books on interior design that will be available for purchase as well.

Ms. Allen will be present in the store during regular store hours on June 23rd (10 am to 7 pm) to present the collections.  A raffle will also be part of the day for customers to win a gift from the collection and with a $100 purchase the entrant qualifies for a special luxury gift from the India Hicks perfume and scent collections. Kiehl’s will offer mini facials for guests.

Ms. Allen is available to book both office and home events that are also very successful for charity fundraising.  The efforts of India Hicks Indpendent Ambassadors across the US to bring charitable organizations together with their businesses is another major component of the brand.  Hosts are able to choose the charity they wish to raise funds by working together with their local brand representative to bring their friends, family and community together for good.  This summer there is already an effort underway to raise $100,000 for charity over the next three months by the company and its Brand Ambassadors.

For further information and to book a mini facial at Kiehl’s , we encourage you to contact the store directly to get an appointment. To preview the collections, you can go to the specific link offered here, to shop the event from your home.

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When the Icons Become the Icons: The Met Gala Red Carpet

Its the (Real) ICON+ICONIC (Images)+the ICON (historical) that all merge into one powerful image of stardom at the Met.

The stars aligned for a night of Ideas, Imagery and Icons of Catholicism who took over the METROPOLITAN MUSEUM where the celebrities get to play dress up for one night only. Many gorgeous gowns arrived, but there was really only one or two celebrities who used not only exemplified the theme, but their powered up their own brand story as well. I am talking about MADONNA, KIM KARDASHIAN and JENNIFER LOPEZ. What made these image makers so unique from the usual red carpet fare?

Madonna was dressed like a “Virgin” in her Mexican/Russian/Romanian/Spanish ensemble; it made liberal use of the iconography of the Virgin crown, the black Spanish Duenna gown (sourcing both Velasquez and Manet) mixed with a liberal dose of the “Evita” veiling reminding us of one of her greatest roles. JAYLO decided to dress as a ROMANESQUE Virgin Mary wearing a stunning gown that was bejeweled and drew inspiration from the mosaics of the Romanesque period. A breathtaking design that brought both the art of the church and its historic designs into one unique red carpet moment with a dash of cleavage and leg. KIM KARDASHIAN took her perfume bottle (designed after her own iconic body) and with her look actually “trans morphed” into her brand. With a NOD to the theme in the form of an embroidered cross on her dress, the gold metallic gown borrowed from the world of religious iconic imagery by using the idea of pure gold leaf on a carved wooden figures just like those seen in churches in the early christian world. To understand the iconography of the early Christian church, you cannot ignore the beautiful and extraordinary architecture of the Muslim places of worship many of which later became early Christian churches. The cross-pollination of both religious is very evident in the art, architecture and sculpture in this early period. Here is a moment in which the pop culture figure blends into an almost psuedo-religious moment, especially if you are a fan. The MET Red Carpet is now one of the most sought after platforms to make, break or re-make your fame and fortune. For the audience of fans and friends of the museum it continues to surprise and delight with a pageantry for the fashion world.

A Fresh Lifestyle Brand: India Hicks

How do you build a brand based on a luxury lifestyle story with a passionate creator?

When a luxury brand begins its birth there is an ideal pedigree or story that might reflect a family and history that gives it a sense of place and origin. Royalty the world over is one of the brand stories that often needs no introduction.  Unique personalities have populated the royal stratosphere in England beginning in the 18th century with the Duchess of Devonshire who is considered the first upper crust ‘style star’.  Fast forward to the early and mid 20th century and you will find a number of unique personalities among them, the father of India Hicks, David Hicks, considered the leader of his generation in Interior Design.  Turning many British castles and country homes into chic palaces of colorful style or smart spaces for the creative elite that reinvented the old classics and refreshed them creating an empire that bore his signature style around the world.  India Hicks, one of three children by his wife, Lady Pamela Mountbatten has taken up the family passion for lifestyles and design in launching her own line INDIA HICKS that expands on her growing collection of lifestyle books.

India Hicks, the creator of her own brand designs accessories and gifts such as handbags, belts, scarves, jewelry and beauty products with the inimitable chic simplicity that is combined with a love of luxury in its DNA.  Her designs are fresh, classic yet re-invented British Luxury inspired that make them easily accessible to everyone making her practically the Martha Stewart of fashion and beauty. Her own history and lifestyle on the islands in the Bahamas is captured in a number of her books on interior style with an exotic island twist.  With years of experience designing products for other companies, the time came when she wanted to step out on her own. But she has done even more to break the mold by expanding the sales platform to include a “tribe” of women who promote the brand in their own communities. This is a key difference in the sales strategy of this luxury brand; the gospel of the brand is spread via a number of representatives who are on the ground sharing the message of the brand and their style curator INDIA HICKS.

What makes a brand based on a personality successful?  There are a number of unique elements that make a personality driven brand work:

  • Leveraging the story of the creator to generate desire for the product and its unique   history and brand message.
  • Passion from the creator who engages the target audience with aspirational  dreams and goals. Creator is as Expert, Curator and Best Friend to the audience.
  • Devotion to the quality of the product in all its details, from packaging to ingredients to manufacturing and quality control.
  • Passing the story on through a message of passionate fans who share in their communities making the message both personal and aspirational.
  • Promote an Aspirational lifestyle that everyone can enjoy and immediately apply in their own busy lives as professionals, power moms, or both.
  • Inspiring the Brand Ambassadors to empower themselves through creating their own business while sharing in their own communities about the brand.
  • Adapting the values, hopes and aspirations of the creator that rings true to all aspects of the business and its products.

India Hick’s brand has already taken hold around the US and will continue to expand by adding more ambassadors to the group as she continues to introduce new products.  Her latest introduction is a series of skincare products that she has developed in chic clean black and white packaging making it easy for travel or a busy lifestyle.

For further information on the products:

Note: We recently received the travel package for the new “Unexpected Beauty” and will report back our review on the products at our magazine on fashion and beauty feature at:



The Pink Hat that moved the World: The Pussy Hat Riot

Can the simple wearing of a “Pink Pussy Hat” move the world? 


What we love to talk about here are brand stories.  Not just the ones created by fancy advertising agencies (those are certainly useful and effective) but the authentic stories; the kind that really moves people to action.  In the case of the “Pink Pussy” knit cap, the initial project began in earnest to unite a community.  ( (#pussyhat). When this hat project was taken up around the world with its simple ‘home-made’ origins the women who could not attend the marches themselves could still feel a part of the community.  They could make something and pass it along. This is powerful and as a costume designer it re-confirms how powerful an item of clothing can be.  Some have mistakenly taken the color “Pink” to resemble a particular part of a woman’s anatomy but the hat is actually designed to reflect “pink” as a girls “empowerment color” and not literally, as the title suggests. The fact it has taken on almost ‘folkloric’ story and proportions was helped along by a certain exposure of a “tape” spoken by a certain individual also added to its history.

Here is what the originators have to say about the original concept: 

“The aim of Pussyhat Project is not just to make the hat, a singular moment recorded on January 21, 2017. It’s an ongoing movement that uses design to create social change, and inspires people who have felt invisible, feel visible”.

When fashion, and politics mix there is magic, empowerment and yes, even the moving of the political needle. Knitting circles that were already gatherings of women across the country, took up this hat and still do, as one of their projects.  They create the hats, pass them along to friends and sisters, mothers to daughters.  Yes, even some men have joined in to show their support. The hat this year, in 2018 is still powerful, and showed up in the recent protests on the one year anniversary of the Presidential Inauguration; now it means even more as they movement has taken up the cause and call to action: The movement to bring more voters to the polls. More women are and will be running in the upcoming elections, both locally and nationally. This is what a symbolic piece of clothing can do in a society. It is a concept not lost throughout history when kings and queens attempted to regulate the use of fabrics, clothes or types of clothing to the populace.  Yes, back in those medieval days if you weren’t a nobleman, you were not allowed to wear purple cloth; that privilege was reserved for the royal house.

What I see as a brand storyteller is both an individual and collective ownership of an idea and movement that is symbolized by a piece of clothing.  Communities around the world joined in making it one of the most powerful and unifying marches around the world.  The beauty of creation and ingenuity is the varied and colorful interpretations of the original idea, and that is what makes it so beautiful.


Editor’s Note: Thank you to the Los Angeles Times, The Pussyhat Project and Reuters for the images.